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What is Google Analytics?

How can it help me?

In the beginning, there was google…

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.

Google Analytics features include:

• Data visualisation tools inc. a dashboard, scorecards & motion charts, which display changes in data over time.

• Segmentation for analysis of subsets, such as conversions.

• Custom reports.

• Email-based sharing and communication.

• Integration with other Google products, such as AdWordsPublic Data Explorer and Website Optimiser.

Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, the system collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as a Web bug to gather visitor information. However, because it’s reliant on cookies, the system can’t collect data for users who have disabled them. Google also uses sampling in its reports rather than analysing all available data.

Furthermore, some security experts have raised concerns about privacy issues in Google Analytics. Through the Google Analytics Dashboard, users can collect information on people whose websites link to social networking sites such as Facebook and Twitter.

For further information click here

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Opening Hours

Monday:                9.00am - 5.00pm
Tuesday:                9.00am - 5.00pm
Wednesday:          9.00am - 5.00pm
Thursday:              9.00am - 5.00pm
Friday:                    9.00am - 5.00pm
Saturday:               closed
Sunday:                  closed

Ready to get going on
your next project?

Get in touch today to discuss your requirements

Leave me a message

By using this form you agree with the storage and handling of your data by this website

10 + 7 =

Opening Hours

Monday:                9.00am - 5.00pm
Tuesday:                9.00am - 5.00pm
Wednesday:          9.00am - 5.00pm
Thursday:              9.00am - 5.00pm
Friday:                    9.00am - 5.00pm
Saturday:               closed
Sunday:                  closed

© 2016-2018 RV Digital Marketing Services Ltd | All rights reserved

Sum Up Certified Partner

© 2016-2018 RV Digital Marketing Services Ltd | All rights reserved

Sum Up Certified Partner