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Web Services

Where did you visit today?

Websites

Where did you visit today?

Web Services Worcester asks: What makes a good website?

Your first answer will probably be design, mobile friendly or keeping up with the latest trend. Other sites will include things like purpose, communication, typefaces, colours, images, navigation, grid layouts, f-pattern design, load time and mobile friendly.

But what really makes a good website? I like to keep it simple, and ask myself a few questions.

WHAT DOES THE BUSINESS DO?
Within the first 20 seconds, your visitor needs to be confident that they are in the right place based on their search criteria.
DO THEY SUPPLY PRODUCTS OR SERVICES?
Your visitor will be looking around the site to find out what it is that you do. This needs to be clear.
IS THE BUSINESS PURPOSE OBVIOUS?
Everything needs to be clean and clear on the website. The easier and cleaner the site, the better the experience for the visitor.
ARE THERE CLEAR CALLS TO ACTION?
What does the website want us to do?

Do they want us to call them, sign up for something or email ?

IS THE INFORMATION I NEED EASY TO FIND?
Where are the contact details? Is the business local?

How do I purchase the required product or service?

HOW DO I CONTACT THEM?
Are the contact details easy to find?

Are they highlighted as a button or a clear call to action?

IS THE PERFORMANCE OF THE SITE UP TO SCRATCH?
The speed of the site is a critical area as visitors will not spend much time on a slow site, so an analysis can reveal why.
IS THE BRAND MEMORABLE?
Is the name and logo of the site clear and easy to remember and connected to the business?
I am the exception, in that I will actually look around the site for a while, but your customers and visitors WILL NOT. If they cannot work out what product or service you offer in around 20 seconds, they will leave your site and continue looking for whatever they are searching for.  

Try this for yourself. Search for a product or service in google and when you select a link from googles search page, ask yourself “what do they do?

Does their domain name click with you that this is something you would remember when searching again in the future? Is their logo memorable and linkable with the product or service or even the name of the business? Are there clear calls-to-action on the site such as how to contact them, or can you find what you need in as few clicks as possible?

O.K. that is a pretty easy task, and you will quickly find that these answers are obvious, or you will ask yourself why they did this or that like that. Now for the challenge. Try it on YOUR site. You have the disadvantage that you are attached to your site in an emotional way, and the other trap that you may fall into, is that the site was DESIGNED FOR YOU.

I can think of no other industry where the product or service is created for the business who is making the product or service. They are in business to meet the demand for their customer base and market segment, and have to understand what is required from the market in order to satisfy demand and grow their business. This is clear, until you get into the website business. I have seen so many times that businesses love their websites, and can see no problems with it, but are not getting found on the internet because of bad designs, bad names, confusing layout, I could go on and on.

So, why does this keep happening? The designer will create what you tell them to, so if you are unable to look at your site objectively, you will be on the path to failure and wasting a lot of time and money. The process is simple. All that is required is to look at your business as your customers do, and ask yourself the same questions they ask when they are searching.

Here are a few questions you need to ask yourself before getting a website.
Who is your ideal customer?

What problem are you solving?

This sounds obvious, but time and again I visit sites and I have to play detective to find out what the business does.
Do you want them to sign up to a newsletter?

Do you want them to call or email you?

What do you want?

Managing digital marketing is a time consuming project, and many people start and drop of within weeks or months.
Here are a few questions you need to ask yourself before getting a website.
Who is your ideal customer?

What problem are you solving?

This sounds obvious, but time and again I visit sites and I have to play detective to find out what the business does.
Do you want them to sign up to a newsletter?

Do you want them to call or email you?

What do you want?

Managing digital marketing is a time consuming project, and many people start and drop of within weeks or months.
Web Design, Web Development and Search Engine Optimisation
These are the vital ingredients for a successful website, and as you will read below, finding this combination is harder than you may think.

What is a web designer

A web designer is someone who is both creative and technically inclined, and uses both these attributes to build or redesign websites.

The web designer has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user.

What is a web developer

A web developer is a programmer who specialises in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.

A web developer is responsible for programming the code that “tells” a website how to function. A developer builds a web site from the bottom up, which means designing the web site in such a way that both old and new end users have no difficulty navigating the site.

What is SEO

Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.

What does that really mean?

Well, using the right techniques, you apply tweaks to your website to actively promote your site to a search engine.

What about Mobile Friendly Design?

Mobile traffic has surpassed desktop in the USA already, with European countries catching up quickly. You can no longer ignore the needs of your mobile visitors and lose leads due to sites not being responsive. I can create a bespoke mobile-friendly website that looks equally attractive on all screens no matter the size.

We design using clear and simple navigation, prominent call-to-actions, clever lay out and use of images to guide the busy mobile browsers in the right direction – this makes the key elements of your business pop and strike your prospects straight away.

Google Ready

Optimized according to the latest guidelines and best practices.

Fully Responsive

Your business looks equally attractive on all types of screens.

What about Mobile Friendly Design?

Mobile traffic has surpassed desktop in the USA already, with European countries catching up quickly. You can no longer ignore the needs of your mobile visitors and lose leads due to sites not being responsive. I can create a bespoke mobile-friendly website that looks equally attractive on all screens no matter the size.

We design using clear and simple navigation, prominent call-to-actions, clever lay out and use of images to guide the busy mobile browsers in the right direction – this makes the key elements of your business pop and strike your prospects straight away.

Google Ready

Optimized according to the latest guidelines and best practices.

Fully Responsive

Your business looks equally attractive on all types of screens.

Still none the wiser, read more…

There are many web designers out there is cyber space, and indeed even more web developers, but its a rare combination to find a designer and developer in one. It’s even more rare to find a designer/developer with an eye for Search Engine Optimisation. What does this mean to you? Well, if you have spent your hard earned profits on this amazing web design, and the SEO is poor or non existent, that means that no one will be able to find your site, and would be a large waste of time and money.

What about the development side? Well the same applies. You could have the best coding, optimised for speed and load of amazing widgets such as slide shows, movies playing as backgrounds, but again, if the SEO is not been done, no one will find your site.

It’s therefore, imperative that your site is constructed with all these elements in mind:

  • Great Design
  • Great Coding
  • Great SEO

Then you will have a fighting change against your competition.

Sounds simple. It IS!

My skills are in both Web Development, Web Design & SEO, so I can offer the complete service where we can implement your vision of a new site, update your existing site or migrate from your current platform to WordPress for example.

I have decided to concentrate on WordPress exclusively, although I would use something like Wix as a design platform for development for the look and feel of the site before development on WordPress.

Check out some of my website designs & developments.

Pricing

Each project is bespoke. Please follow guide pricing below

DESIGN

£45 per hour

Logos

Headers

Footers

Photography

 

WEB DEV

£299 - £1,495

WordPress

Plugins

CSS

JavaScript

 

E-COMMERCE

£1,495 - £4,999

WooCommerce

Product Layouts

Product Creation

Shop Layouts

 

MAINTENANCE

£299 per month

Backups

Updates

Cyber Security

Reporting

 

DESIGN
£45 per hour
Logos

Headers

Footers

Photography

WEB DEV
£299 – £1,495
WordPress

Plugins

CSS

JavaScript

E-COMMERCE
£1,495 – £4,999
WooCommerce

Product Layouts

Product Creation

Shop Layouts

MAINTENANCE
£299 per month
Backups

Updates

Cyber Security

Reporting

Ready to get going on
your next project?

Get in touch today to discuss your requirements

Leave me a message

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Opening Hours

Monday:                9.00am - 5.00pm
Tuesday:                9.00am - 5.00pm
Wednesday:          9.00am - 5.00pm
Thursday:              9.00am - 5.00pm
Friday:                    9.00am - 5.00pm
Saturday:               closed
Sunday:                  closed

Ready to get going on
your next project?

Get in touch today to discuss your requirements

Leave me a message

To comply with the new General Data Protection Regulations (GDPR) By using this form you agree with the storage and handling of your data by this website.

15 + 3 =

Opening Hours

Monday:                9.00am - 5.00pm
Tuesday:                9.00am - 5.00pm
Wednesday:          9.00am - 5.00pm
Thursday:              9.00am - 5.00pm
Friday:                    9.00am - 5.00pm
Saturday:               closed
Sunday:                  closed

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